Module 1
Find Your Story
Your origin story in two formats, the paragraph that goes everywhere, and your first Instagram carousel outline ready to post.
Module 2
Know Who You're Talking To
Stop posting to everyone. Start posting to one woman. The clarity that makes every caption, Reel, and Story easier to write.
Module 3
Content Pillars + The Umbrella Word
Four content pillars and one umbrella word that connects everything, so your account always feels intentional and cohesive.
Module 4
Your Brand Identity
Consistent branding isn't about having a designer. It's about being recognisable. This module gets the practical foundations in place.
Module 5
Consistency
A realistic posting plan, a batch filming system, and a weekly planning habit that takes 20 minutes. Built to stick.
Module 6
Understanding the Algorithm
What the algorithm actually rewards. How to use it instead of fighting it. Explained simply, no jargon.
Module 7
The Storytelling Framework
Hook. Context. Tension. Shift. Takeaway. The 5-step structure that works for every Reel, carousel, caption, and Story.
Module 8
Filming and Creating Content
You don't need a studio. You need a window, your phone, and a plan. This module shows you how to batch a month's content in an afternoon.
Module 9
Your Content Calendar
A week of content planned before you've filmed or written a word. The repeatable weekly system that removes the blank screen forever.
Module 10
Growth: Hashtags, SEO + Community
Hashtags, Instagram SEO, and the community engagement strategy that gets you seen by the right people.
Module 11
The Selling Technique
The PETS framework, sell without feeling like you're selling. A sequence of posts that converts followers naturally.
Module 12
Hooks
The 8 hook categories, how to write them for any business, and a bank of 50 hooks you can start using immediately.
Module 13
Captions That Convert
The structure that gets your content saved, shared, and responded to, plus 5 finished captions, one per pillar.
Module 14
Reels
Every Reel format, the editing technique that keeps people watching, and 3 Reels planned and scripted to film.
Module 15
Stories: Your Selling Best Friend
Your feed gets followers. Your Stories get clients. A daily Story rhythm and the DM pipeline that converts warm leads.
Module 16
Carousels
The highest-engaging format on Instagram right now. Your educational carousel, your visual origin story, and the Story Loop that gets every one seen twice.
Module 17
Insights, Analytics and Repurposing
You can't improve what you don't measure. Four key metrics, one weekly check-in, and a repurposing system that turns your best content into more content.
Module 18
You're Ready
You've done the work. This is your graduation, the full recap, your First 30 action plan, and everything you need to keep building from here.
+ FIRST 30
30-Day Action Plan
When you finish the modules, First 30 kicks in. One action a day for 30 days. Content posted, habit built, momentum started.
+ BONUS
The Series
How to build a content series that sticks, builds momentum, and gets people watching for what's next.
